Four years ago, filmmakers had to convince audience to watch their films and now audience wait for Gujarati movies to release. Year after year, urban Gujarati movies started releasing and Gujaratis accepted the change wholeheartedly. And audience started believing in Gujarati cinema once again. Not that urban Gujarati films weren’t made before Kevi Rite Jaish, but the way film was packaged and promoted lured the audience to the theaters. Gujaratis of our generation started watching Gujarati films after Abhishek Jain’s Kevi Rite Jaish. Since its inception, Gujarati cinema witnessed major ups and downs. 9 April 1932, first ever Gujarati film Narsinh Mehta was released.
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